Enneatunes explores the Enneagram through music and wanted to connect deeper with listeners by adding lyrics to their tracks and creating engaging music videos. They sought a cohesive digital strategy to amplify the album’s reach.
Enneatunes' digital strategy goals included:
Enhance Listener Engagement: Provide lyrics for better accessibility.
Add Visual Storytelling: Create music videos to complement the album’s themes.
Expand Reach: Use digital platforms to grow their audience.
To address these goals, I contributed:
Lyric Integration: Uploaded lyrics to streaming platforms for increased discoverability.
Video Production: Produced 10 music videos capturing the album’s essence.
Strategic Releases: Coordinated video launches with streaming rollouts for maximum impact.
Results
Increased Streams: Listener growth of 45% within three months.
Video Engagement: Over 20,000 views across platforms.
Positive Feedback: Fans connected deeply with the lyrics and visuals.
This collaboration with Enneatunes used creative storytelling and strategic releases to build audience engagement, demonstrating the power of integrated digital strategies for musical projects.
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